Welcome to FSMarTech

We’re an online community, helping the financial services industry optimise their investment in marketing technology to improve effectiveness and customer experience.

FSMarTech Insight

Latest Insight

Articles, courses, training videos, white papers, and case studies relevant to financial services marketing, consumer behaviour, and digital trends. Insight that will support our understanding of the technology we use and the strategic concept that underpins it.

The Disruptive Force of Finchat

The Disruptive Force of Finchat

The way that consumers handle finances is undergoing a seismic shift. Physical totems of the finance sector – high street branches, paper correspondence, even coins and notes – are declining in usage. Instead, finance management is increasingly digital. Today’s consumers are accessing and engaging with their finances online – be it through a website, an app, a messaging channel, or a blend of web-based services. The consumer message is clear:...

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FSMarTech Communities

Latest Community Discussions

A variety of online community groups focusing on traditional marketing technology categories and financial services industry sectors. Join relevant discussions, build your support network, and understand how martech is being utilised by your industry colleagues.

Defining Marketing Operations in Financial Services

What Content Management system or DXP do you use and why?

Welcome to the FSMarTech Data Community. Share your views.

FSMarTech Product Directory

Product and Service Directory

A directory of products and services that support marketing and digital transformation in financial services. Including material on how it’s being used in a financial services environment, the marketing concept it helps to deliver, and meaningful user reviews and comments.

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FSMarTech Insight

Featured Insight

Better Investment Marketing with Social Listening

Better Investment Marketing with Social Listening

A double shock has been pushing the investment industry to change: First, it was the rise of passive investing, squeezing out active portfolios. Then came the rise of platforms, where financial advisors and self-directed investors could self-select...

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Help us support early years financial education

Through a number of initiatives, we are delighted to support a charity that is creating and delivering innovative, high-impact and high-energy financial education programmes for young people. We hope you will be delighted too, that your participation with our community will support early years financial education.