The Marketing Operations role and function in financial services continues to grow – working alongside the CMO to bring their strategy and vision to life. In the latest in a series of fireside chats, I had the pleasure of talking to Carlos Doughty, CEO and Founder of MarTech Alliance, to understand more about key elements of the role. Marketing Operations is not just about martech management and the marketing stack. It’s driving efficiency and...
- About Us
- Log In