Welcome to FSMarTech

We’re an online community, helping the financial services industry optimise their investment in marketing technology to improve effectiveness and customer experience.

FSMarTech Insight


Articles, courses, training videos, white papers, and case studies relevant to financial services marketing, consumer behaviour, and digital trends. Insight that will support our understanding of the technology we use and the strategic concept that underpins it.

FSMarTech Leaders: Dave Bunce and Cole Mason

FSMarTech Leaders: Dave Bunce and Cole Mason

The role of the marketer continues to develop at pace with additional focus on insight, analytics, behaviours, and performance. Long gone are the days of suggesting that 50% of your marketing budget is wasted, but you’re not sure which 50%. Transparency and ROI is paramount. In the latest issue of FSMarTech Leaders we spoke to Dave Bunce and Cole Mason at Morphio, covering the development of CMOs, digital transformation, artificial intelligence...

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FSMarTech Communities


A variety of online community groups focusing on traditional marketing technology categories and financial services industry sectors. Join relevant discussions, build your support network, and understand how martech is being utilised by your industry colleagues.

Defining Marketing Operations in Financial Services

What Content Management system or DXP do you use and why?

Welcome to the FSMarTech Data Community. Share your views.

FSMarTech Product Directory


A directory of products and services that support marketing and digital transformation in financial services. Including material on how it’s being used in a financial services environment, the marketing concept it helps to deliver, and meaningful user reviews and comments.



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The Martech Weekly
FSMarTech Product Directory


Each month we chat to leaders in the world of financial services marketing, marketing operations, martech and fintech. Would you like to be in the hot seat? Host a session? Or suggest a leader in the space to approach?.

Scott Brinker Fireside Chat


We were delighted to have Andrew Scott and Scott Brinker in conversation for the first of our FSMarTech Leaders fireside chats. “If you’re a CMO right now you’ve got a quite a tough job. Not only are you a CMO in the sense that you look after marketing, but actually you’re probably almost a CIO, a CTO and a customer officer and an experience officer too. It’s getting tougher.”

FSMarTech Leaders with Colin Bennett


In our latest interview, we talk to Colin Bennett at GAM. A background in mechanical engineering and business management. A marketer, project manager, programme manager and technician. This session includes something for everyone, including client interface to global services; artificial intelligence to governance; intrapreneurial mindsets to phygital; and some very sound advice on keeping your martech stack simple and focussed.

FSMarTech Leaders Tom Hughes


A lot has changed in eleven years of marketing at Allianz. In the latest in a series of fireside chats, Andrew Scott talks to Tom Hughes, Global Head of Digital Marketing and and Operations at Allianz Global Investors, about some of the changes and key challenges delivering a global web presence.

FSMarTech Leaders Stewart Conway


Stewart brings his own background in high-performance sports coaching to add creativity and discipline to his Central Marketing team at BMO Asset Management. He’s developing a centre of excellence for the marketing function and nurturing the next generation of financial services digital leaders. Not just thinking about best practice, but looking forward at ‘next practice’.

Help us support early years financial education

Through a number of initiatives, we are delighted to support a charity that is creating and delivering innovative, high-impact and high-energy financial education programmes for young people. We hope you will be delighted too, that your participation with our community will support early years financial education.