Welcome to FSMarTech

We’re an online community, helping the financial services industry optimise their investment in marketing technology to improve effectiveness and customer experience.

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FSMarTech Communities

LATEST WORKSHOPS

FSMarTech offers a variety of financial services marketing and technology workshops. Individual and Corporate Members can attend these workshops for free as part of their allocated tokens. Online Members can purchase individual places.

GDPR for financial services marketing workshop
FSMarTech Workshop: Digital Marketing for FS
Workshop: Maximise the value of data
FSMarTech Insight

LATEST INSIGHT

Articles, courses, training videos, white papers, and case studies relevant to financial services marketing, consumer behaviour, and digital trends. Insight that will support our understanding of the technology we use and the strategic concept that underpins it.

Is There a Way Out of the Cookie Apocalypse?

Is There a Way Out of the Cookie Apocalypse?

by | Jul 27, 2021 | , , ,

While the demise of the 3rd party cookies is knocking on the door, marketers are exploring new options for optimizing targeting and segmentation methods, profiling consumer behaviour and investing in a much better customer experience. The inevitable answer seems to lie in a combination of new and old methods, employed in an orchestrated way: a.k.a Customer loyalty as a 1st party data collection, enrichment & activation method! 3rd party...

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FSMarTech Communities

LATEST COMMUNITY DISCUSSIONS

A variety of online community groups focusing on traditional marketing technology categories and financial services industry sectors. Join relevant discussions, build your support network, and understand how martech is being utilised by your industry colleagues.

Defining Marketing Operations in Financial Services

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What Content Management system or DXP do you use and why?

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Welcome to the FSMarTech Data Community. Share your views.

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FSMarTech Product Directory

PRODUCT AND SERVICE DIRECTORY

A directory of products and services that support marketing and digital transformation in financial services. Including material on how it’s being used in a financial services environment, the marketing concept it helps to deliver, and meaningful user reviews and comments.

Acxiom
Cambridge Semantics
Segment
Willow
MHR Analytics
Encompass
Morphio
Redpoint
windsor.ai
BlueVenn
Innodata
DueDil
Lemnisk
Ruler Analytics
Audiens
Visokio
Dreamdata
Parker Software
VisualDNA
Demyst
Apteco
Sempre Analytics
Data Talks
Captify
Acoustic
Tessian
Labrys
Alight Analytics
Signify
Parkhouse
Meiro
Amperity
Adatis
Hive Marketing Cloud
Aible
Sandstone Technology
Lytics
Perfect Virtual
Mezzo Labs
Zingiri
NGDATA
Exponea
mParticle
Acin
Branch
Adbrain
Trunarrative
Magic Pixel
ActionIQ
C3 Metrics

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CORPORATE PARTNERS

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The Martech Weekly
FSMarTech Product Directory

FSMARTECH LEADERS

Each month we chat to leaders in the world of financial services marketing, marketing operations, martech and fintech. Would you like to be in the hot seat? Host a session? Or suggest a leader in the space to approach?.

Scott Brinker Fireside Chat

FSMARTECH LEADERS: SCOTT BRINKER

We were delighted to have Andrew Scott and Scott Brinker in conversation for the first of our FSMarTech Leaders fireside chats. “If you’re a CMO right now you’ve got a quite a tough job. Not only are you a CMO in the sense that you look after marketing, but actually you’re probably almost a CIO, a CTO and a customer officer and an experience officer too. It’s getting tougher.”

FSMarTech Leaders with Colin Bennett

FSMARTECH LEADERS: COLIN BENNETT

In our latest interview, we talk to Colin Bennett at GAM. A background in mechanical engineering and business management. A marketer, project manager, programme manager and technician. This session includes something for everyone, including client interface to global services; artificial intelligence to governance; intrapreneurial mindsets to phygital; and some very sound advice on keeping your martech stack simple and focussed.

FSMarTech Leaders Tom Hughes

FSMARTECH LEADERS: TOM HUGHES

A lot has changed in eleven years of marketing at Allianz. In the latest in a series of fireside chats, Andrew Scott talks to Tom Hughes, Global Head of Digital Marketing and and Operations at Allianz Global Investors, about some of the changes and key challenges delivering a global web presence.

FSMarTech Leaders Stewart Conway

FSMARTECH LEADERS: STEWART CONWAY

Stewart brings his own background in high-performance sports coaching to add creativity and discipline to his Central Marketing team at BMO Asset Management. He’s developing a centre of excellence for the marketing function and nurturing the next generation of financial services digital leaders. Not just thinking about best practice, but looking forward at ‘next practice’.

Help us support early years financial education

Through a number of initiatives, we are delighted to support a charity that is creating and delivering innovative, high-impact and high-energy financial education programmes for young people. We hope you will be delighted too, that your participation with our community will support early years financial education.
VIEW OUR CHARITY OF THE YEAR