Welcome to FSMarTech

We’re an online community, helping the financial services industry optimise their investment in marketing technology to improve effectiveness and customer experience.

FSMarTech Insight

LATEST INSIGHT

Articles, courses, training videos, white papers, and case studies relevant to financial services marketing, consumer behaviour, and digital trends. Insight that will support our understanding of the technology we use and the strategic concept that underpins it.

FSMarTech Leaders: Tom Hughes

FSMarTech Leaders: Tom Hughes

A lot has changed in eleven years of marketing at Allianz. In the latest in a series of fireside chats, Andrew Scott talks to Tom Hughes, Global Head of Digital Marketing and Operations at Allianz Global Investors, about some of the changes and key challenges delivering a global web presence. We spend a lot of time talking about technology, but making sure that people and process get a similar allocation of our time is key. Marketing teams...

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FSMarTech Communities

LATEST COMMUNITY DISCUSSIONS

A variety of online community groups focusing on traditional marketing technology categories and financial services industry sectors. Join relevant discussions, build your support network, and understand how martech is being utilised by your industry colleagues.

Defining Marketing Operations in Financial Services

What Content Management system or DXP do you use and why?

Welcome to the FSMarTech Data Community. Share your views.

FSMarTech Product Directory

PRODUCT AND SERVICE DIRECTORY

A directory of products and services that support marketing and digital transformation in financial services. Including material on how it’s being used in a financial services environment, the marketing concept it helps to deliver, and meaningful user reviews and comments.

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FSMarTech Product Directory

FSMARTECH LEADERS

Each month we chat to leaders in the world of financial services marketing, marketing operations, martech and fintech. Would you like to be in the hot seat? Host a session? Or suggest a leader in the space to approach?

Scott Brinker Fireside Chat

FSMARTECH LEADERS: SCOTT BRINKER

We were delighted to have Andrew Scott and Scott Brinker in conversation for the first of our FSMarTech Leaders fireside chats. “If you’re a CMO right now you’ve got a quite a tough job. Not only are you a CMO in the sense that you look after marketing, but actually you’re probably almost a CIO, a CTO and a customer officer and an experience officer too. It’s getting tougher.”

Carlos Snapshot

FSMARTECH LEADERS: CARLOS DOUGHTY

The Marketing Operations role and function in financial services continues to grow – working alongside the CMO to bring their strategy and vision to life.
In the latest in a series of fireside chats, I had the pleasure of talking to Carlos Doughty, CEO and Founder of MarTech Alliance, to understand more about key elements of the role.

TomHughesInterview

FSMARTECH LEADERS: TOM HUGHES

A lot has changed in eleven years of marketing at Allianz. In the latest in a series of fireside chats, Andrew Scott talks to Tom Hughes, Global Head of Digital Marketing and and Operations at Allianz Global Investors, about some of the changes and key challenges delivering a global web presence.

Help us support early years financial education

Through a number of initiatives, we are delighted to support a charity that is creating and delivering innovative, high-impact and high-energy financial education programmes for young people. We hope you will be delighted too, that your participation with our community will support early years financial education.