The role of the marketer continues to develop at pace with additional focus on insight, analytics, behaviours, and performance. Long gone are the days of suggesting that 50% of your marketing budget is wasted, but you’re not sure which 50%. Transparency and ROI is paramount. In the latest issue of FSMarTech Leaders we spoke to Dave Bunce and Cole Mason at Morphio, covering the development of CMOs, digital transformation, artificial intelligence...
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