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LATEST INSIGHT

Articles, courses, training videos, white papers, and case studies relevant to financial services marketing, consumer behaviour, and digital trends. Insight that will support our understanding of the technology we use and the strategic concept that underpins it.

FSMarTech Leaders: Tom Hughes

by Richard Nolan | May 31, 2021 | Asset Management, Content & Experience, Management

A lot has changed in eleven years of marketing at Allianz. In the latest in a series of fireside chats, Andrew Scott talks to Tom Hughes, Global Head of Digital Marketing and Operations at Allianz Global Investors, about some of the changes and key challenges delivering a global web presence. We spend a lot of time talking about technology, but making sure that people and process get a similar allocation of our time is key. Marketing teams...

Marketing Operations in 2021

Management

In recent years technology has changed the way we deliver marketing, leading to the development of the Marketing Operations function and...

FSMarTech Leaders Interview: Carlos Doughty

Management

The Marketing Operations role and function in financial services continues to grow – working alongside the CMO to bring their strategy and vision to life. In the latest in a series of fireside...

Maximising the Value of Data in Financial Services Marketing

Data

Over the past decade, widespread digitalization has seen significant changes for financial marketers, changes that have been accelerated by the...

An Exploration of Immersive Learning

Commerce & Sales, Content & Experience

If content is king, immersive learning is queen. Thanks to new and emerging technologies, this new generation of learning has developed in the world of corporate training. It creates opportunities...

7 Principles of Successful AI in Financial Services

Data

According to a 2020 survey by MIT-Sloan and the Boston Consulting Group, only 10% of companies report seeing any financial gains from their AI...

5 Steps for a Successful Digital Customer Experience Strategy

Content & Experience

Marketing and customer experience touchpoints have been transformed dramatically in the last couple of decades. But when the number of digital channels started to increase, most industry...

LATEST COMMUNITY DISCUSSIONS

A variety of online community groups focusing on traditional marketing technology categories and financial services industry sectors. Join relevant discussions, build your support network, and understand how martech is being utilised by your industry colleagues.

PRODUCT AND SERVICE DIRECTORY

A directory of products and services that support marketing and digital transformation in financial services. Including material on how it’s being used in a financial services environment, the marketing concept it helps to deliver, and meaningful user reviews and comments.

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FSMARTECH LEADERS

Each month we chat to leaders in the world of financial services marketing, marketing operations, martech and fintech. Would you like to be in the hot seat? Host a session? Or suggest a leader in the space to approach?

FSMARTECH LEADERS: SCOTT BRINKER

We were delighted to have Andrew Scott and Scott Brinker in conversation for the first of our FSMarTech Leaders fireside chats. “If you’re a CMO right now you’ve got a quite a tough job. Not only are you a CMO in the sense that you look after marketing, but actually you’re probably almost a CIO, a CTO and a customer officer and an experience officer too. It’s getting tougher.”

FSMARTECH LEADERS: CARLOS DOUGHTY

The Marketing Operations role and function in financial services continues to grow – working alongside the CMO to bring their strategy and vision to life.
In the latest in a series of fireside chats, I had the pleasure of talking to Carlos Doughty, CEO and Founder of MarTech Alliance, to understand more about key elements of the role.

FSMARTECH LEADERS: TOM HUGHES

A lot has changed in eleven years of marketing at Allianz. In the latest in a series of fireside chats, Andrew Scott talks to Tom Hughes, Global Head of Digital Marketing and and Operations at Allianz Global Investors, about some of the changes and key challenges delivering a global web presence.

Help us support early years financial education

Through a number of initiatives, we are delighted to support a charity that is creating and delivering innovative, high-impact and high-energy financial education programmes for young people. We hope you will be delighted too, that your participation with our community will support early years financial education.

VIEW OUR CHARITY OF THE YEAR

Welcome to FSMarTech

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LATEST INSIGHT

FSMarTech Leaders: Tom Hughes

Marketing Operations in 2021

FSMarTech Leaders Interview: Carlos Doughty

Maximising the Value of Data in Financial Services Marketing

An Exploration of Immersive Learning

7 Principles of Successful AI in Financial Services

5 Steps for a Successful Digital Customer Experience Strategy

LATEST COMMUNITY DISCUSSIONS

Defining Marketing Operations in Financial Services

What Content Management system or DXP do you use and why?

Welcome to the FSMarTech Data Community. Share your views.

PRODUCT AND SERVICE DIRECTORY

FSMARTECH LEADERS

FSMARTECH LEADERS: SCOTT BRINKER

FSMARTECH LEADERS: CARLOS DOUGHTY

FSMARTECH LEADERS: TOM HUGHES

Help us support early years financial education