A Marketer’s Guide to Allocating Spend

by | 19 Oct 2020 | Management

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In a downturn, marketing is often the first function to feel the heat…

So we’ve had to learn to be both resilient and pragmatic. Once the initial shock of a slashed budget fades, and the team has licked its wounds, it’s time to double down on priorities and processes. Necessity is the mother of invention, and the need to cut costs can be just the pressure you need to find new and better ways of achieving success. We’ve pulled together some considerations to get you started.

Click to read A marketer’s guide to allocating spend | Turtl

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