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We’re an online community, helping the financial services industry optimise their investment in marketing technology to improve effectiveness and customer experience.
Receive regular updates on new courses, articles, reports, discussions and events.
The services we provide, the editorial we publish, and the policies that govern the discussions, are all driven by the community. These change as the community grows, but ultimately, it is an enthused, engaged and motivated community that drives our business.
Our advisory board provides key strategic advice to the management of FSMarTech. The board meets informally to share their vast industry knowledge and direct the company on matters such as product innovation, editorial quality, and industry insight.
The team at FSMarTech is small. Very small. But we are on a big mission! Our role is to connect martech users, consultants, and vendors through positive, productive, and meaningful discussions, with the ultimate aim to improve marketing effectiveness and drive digital transformation.
We believe that even the very best technology is superfluous without a customer-focused strategy, defined marketing process, and informed marketing team.
So we collect and share insight, resources, and case studies that enhance our marketing knowledge. And our interviews improve our collective understanding of the marketing concepts that underpin the technology.
We believe that being clear on who we are, how we operate and our role as an impartial but vigilant moderator is key to gain and maintain members’ trust.
We’re able to run the community through subscription and sponsorship support from the technology vendors, as well as a small selection of affiliate programmes. That means we may earn commission if you click on a link and buy a product, but it does not impact our impartiality.
All product information is provided to support the decision you’re making to build your portfolio of Martech products, and to validate just how well your marketing, sales, or customer engagement problems can be solved.
User reviews are all genuine and empower buyers to make more informed choices. But they also allow vendors to engage with users to enhance their own product development.
As a community, we’re always happy to support relevant third-party awards, as long as we can see a robust and transparent judging process. And we can showcase events that provide true benefit to our members. If it is of interest to the community and will improve the use of financial services martech, then we will share it.
We would be delighted if you would join our community, share it with your colleagues, and be engaged with its future development.
Managing Director at MKTGmanago and Principle MadTech Consultant and Founder of the MarTech growth network, Supero.
Chief Operating Officer, Global Marketing at Aberdeen Standard Investments with 20 years of experience covering Asset Management, Life and Pensions, and General Insurance.
Director, GHV Consulting. Neil has a 25-year career in fund management, having worked at companies including T. Rowe Price, Standard Life Investments, Scottish Widows, KPMG and M&G.
Director at Digital Cat Consultancy who provide digital and fintech expertise to the mortgage industry. Previously the Director of Intermediary Lending at Atom bank.
Assistant Principal Academic Standards and Quality Assurance & Professor of Financial Services Marketing and Consumption, University of Edinburgh Business School.
For over 20 years, James has served as a Trusted Advisor to organisations across a diverse range of sectors, helping them get the most out of their investments in digital technology.
Managing Director and digital lead across White Marble Marketing, The Association of Investment Marketers and Metrologis, with 20 years experience across retail banking and asset management.
Anthony is an entrepreneur with a passion for fintech and thirty years experience in financial services marketing. Co founder of Metro Bank and Atom Bank.
Director of Marketplaces & Ecosystems at DueDil. An advocate of Open Banking. Building partnerships to leverage the power of data to enable businesses to make smarter and quicker decisions.
A marketer by background, I enjoyed 18 years at The Financial Services Forum, growing an independent community of financial services marketing professionals. I spent many hours showcasing effectiveness through the Awards and enhancing learning via online resources.
Throughout that time, there has always been a technologist in me. Some might call it an inner geek. An interest in using software to improve efficiency or technology to enhance results. From email automation to data and content management; Salesforce to GoSquared; WordPress to EpiServer; Garmin running watches to wireless speakers. I love all that stuff.
So why start FSMarTech? Well, it’s an opportunity to combine those two worlds. To continue the relationship I’ve built within the financial services marketing community; to pass on some of my product knowledge; and help the sector employ some of the latest marketing technology available to them.
I hope you will join me as we develop this community. We’ll bring out the inner nerd in financial service marketers. Help the technologists solve the specific requirements of financial service practitioners.
And while we’re at it, we’ll support financial education for the benefit of us all.
Business Development Lead