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Behavioural Science in Financial Services

Behaviour insight is not a new concept and is used in many sectors to influence a desired consumer response.

The insights afforded by behavioural insight are of great interest to marketing practitioners in financial services. An understanding of its implications can help create a choice architecture that increases desired behaviours.

This short introduction to the subject will get you thinking about how behavioural insight can improve customer experience and the effectiveness of marketing campaigns. For example, every click, every step, every field adds friction and inhibits action. Where can you remove one click right now?

The online material is free for Online Members of FSMarTech.  You can extend your learning via two bespoke workshops, tailored to focus on your own specific projects.

Lead Tutor

Maria Borstnar

Maria Borstnar

Founder, Nudge2Engage

Through training, research and consultancy we help you identify different types of barriers that are stopping people from engaging with your propositions – and we advise what you can do to make it easier for them to take desired actions.

Nudge2Engage was founded by Maria Borstnar, a consumer psychologist with a mission to help every organisation, regardless of its budgets, to benefit from behavioural insight.

Immediate Access for Online Members 


Video Tutorial


Reading Material


Templates and documents


Case Studies


Tech in Action Demonstrations



Bespoke WorkshopS

This course includes two bespoke virtual workshops, designed to support you in specific behaviour insight issues that you’re facing today.  These workshops can be delivered in short one-to-one sessions, or as a half-day group session for up to eight colleagues.

The workshops are free to Individual and Corporate Members of FSMarTech, using one token of your annual allocation.

Online Members can book these workshops at a cost of £650 each.

The online material is f available to view free of charge.