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Video Best Practice in Financial Services Marketing

The financial services industry has started to embrace the possibilities and potential of video marketing. It has quickly become one of the most effective forms of content for brands.

Implementing video on your website and social channels is a fantastic way to harness your audience’s attention and keep them engaged.

We’re now at the point where all financial service marketers need to bring video into the digital marketing tech stack.

How do you ensure your video strategy and content is a success? What are the keys areas to consider during productions?  How to you use that material effectively for SEO and keep users engaged on your channels?


Jeremy Stinton, Head of UK, TwentyThree

Jeremy has spent his career in the video, webinar and digital marketing space, helping enterprise organisations be successful with their strategies. His work spans video producer and video strategist on high-performing YouTube campaigns, before spending the last 7 years helping enterprise clients implement the right video marketing technology

Simon Crofts, Big Button

In a career spanning 17 years, Simon has developed creative campaigns for countless high-profile clients including Tesco, Argos and Xerox. An expert in viral video, he has generated national and international PR and delivered millions of YouTube hits for clients, as well as winning a raft of awards from the Royal Television Society, New York Film Festivals, EVCOM and the Cannes TV Awards.

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