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Basic digital marketing concepts should be an essential element of your financial services marketing plans.
By leveraging your digital marketing efforts, you can strengthen your overall marketing campaign performance.
This workshop is for anyone who wants to understand the key elements of building an effective digital marketing strategy in financial services.
It will provide a complete overview of essential digital marketing channels, with practical tips to get your digital campaigns up and running.
This workshop is designed to draw on best-in-class examples and case studies to demonstrate what’s possible within the context of the financial services sector.
11 – 12 November 2021
18 – 19 January 2022 *
09:30 to 13:00 (GMT)
14:00 – 17:30 (GMT)*
Virtual Training Workshop via Zoom
This live virtual training workshop is delivered over two half-day sessions. Sessions start at 09:30 or 14:00 (GMT) and finish at 13:00 or 17:30 (GMT). With a limit of 12 delegates, each session will include tutor led presentations and delegate interaction.
The digital marketing context for financial services
Understanding the context for how digital is changing expectation and experience for financial services buyers and how to adapt in response.
Digital marketing planning and the consumer journey
Understanding key principles of digital marketing strategy and planning, prospect insight and customer journey.
SEO and PPC
Understanding the fundamentals of search engine marketing (SEO and PPC), the role of search, strategies for success.
Display and programmatic advertising
The role of display advertising in the prospect journey – and the implications of the demise of the 3rd party cookie.
Social Media and Influencer marketing
The role for social in a highly regulated sector along with best practice strategies and execution.
Marketing automation and email
Fundamentals of marketing automation and email marketing.
Data, measurement and analytics
Getting the most out of Google Analytics and Google Tag Manager.
WHO SHOULD ATTEND?
Andrew is a specialist digital PR, social media, SEO and analytics trainer and consultant. With a career spanning 36 years, he has developed and implemented many highly successful strategic digital communications programmes for some of the world’s biggest brands including IBM, CapGemini, Apple and Checkpoint.
In 2018, Andrew was cited by the UK Chartered Institute of Public Relations (CIPR) as “one of PR’s greatest thinkers” as part of the CIPR’s group of members who’ve made an outstanding contribution to the Institute and the wider PR industry.
He is a co-author of ‘Share This’ and ‘Share This Too’ (publisher: Wiley), best-selling, practical handbooks to the biggest changes taking place in the media and its professions. Commenting on the first volume, Lord Sugar said: “This book is a useful guide to using social media effectively”.
Andrew is currently a trainer and consultant in social media, analytics, SEO and digital marketing for the Amber Group, the Chartered Institute of Public Relations (CIPR), the Public Relations & Communications Association (PRCA), the Media Trust, the Incorporated Society of British Advertisers (ISBA).
FREE – 1 WORKSHOP TOKEN
FREE – 1 WORKSHOP TOKEN
INDIVIDUAL NON-MEMBER BOOKING
For individual bookings, please complete the form below along with the payment options.
For multiple, Individual, or Corporate Membership bookings, please use the ‘Register’ section at the bottom of the page.
MULTIPLE AND MEMBER BOOKINGS
For multiple, Individual, or Corporate Membership bookings, please contact a member of the FSMarTech team will be in touch within 24-hours to confirm the booking.