How can every insurance company build strong relationships and better business through effective customer communications? Alan Mooney, CEO of Riverside shares their report on building insurance business and profits through effective customer communication in the digital age.
Chapters include:
1. Personalised customer communications – the profitable future of insurance marketing
2. How the growth in digital data can boost profitable customer communication
3. Building profits through personalised communication: how it works
4. Be sure to involve your intermediaries – and build their loyalty too
5. Building profits through effective customer communication – how to get started
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