In our latest FSMarTech Leaders session, Andrew Scott of White Marble Marketing describes a “rollercoaster ride through a whole bunch of topics”.

What else would you expect from a conversation with Colin Bennett, Head of Digital Distribution at GAM Investments?

A background in mechanical engineering and business management. A project manager, programme manager and technician at GAM and now leading their global digital distribution. Highest level qualifications in both marketing and IT. In Colin’s own words, “it’s been an interesting ride”.

We’re building the FSMarTech community to understand more about the relationships between traditional marketing, digital marketing, marketing operations and IT in financial services.

So, from improving the client interface to global services; artificial intelligence to governance; intrapreneurial mindsets to phygital; and ultimately some very sound advice on keeping your martech stack simple and focussed, there is something for everyone in this session.

Our thanks to both Andrew and Colin for a fantastic discussion.

We’re always interested to hear your views, so please do join the community. Or you might even like to put yourself forward for the FSMarTech Leaders hot seat – please do message me.