The Marketing Operations role and function in financial services continues to grow – working alongside the CMO to bring their strategy and vision to life.
In the latest in a series of fireside chats, I had the pleasure of talking to Carlos Doughty, CEO and Founder of MarTech Alliance, to understand more about key elements of the role.
Marketing Operations is not just about martech management and the marketing stack. It’s driving efficiency and effectiveness; delivering return on investment; enhancing campaign management; improving customer experience; enhancing workflows; a better return on time; and so much more.
And nobody is doing more to enhance our understand than Carlos. My thanks to Carlos for sharing his time and knowledge with the FSMarTech community.