We were delighted to have Andrew Scott and Scott Brinker in conversation for the first of our FSMarTech Leaders fireside chats.
“If you’re a CMO right now you’ve got a quite a tough job. Not only are you a CMO in the sense that you look after marketing, but actually you’re probably almost a CIO thinking about information. You’re a CTO because you’re making technology choices. You’re probably a customer officer and an experience officer too. It’s getting tougher.”
“What we now expect CMOs to be responsible for is kind of ridiculous. Is there any human being on the planet that actually does all of this stuff at that level? If so, I would like to meet you! ”
A very insightful 30 minute discussion. With a hint towards my personal view that marketing operations is a vital role in supporting even the very best financial services CMOs.