It’s an exciting time to be a leader in marketing operations. Not just because of the amount of tech at our fingertips, but also the opportunity to move marketing from a supporting function to strategic asset.
Stewart Conway brings his own background in high-performance sports coaching and training to add creativity and discipline to his Central Marketing team at BMO Asset Management.
He’s developing a centre of excellence for the marketing function and nurturing the next generation of financial services digital leaders. Not just thinking about best practice, but looking forward at ‘next practice’.
How do you develop experts in managing and delivering change? How do you combine the people, process, and tech to meet the business vision, strategy, and goals?
Not everyone could strap into Stewart’s vision of an exoskeleton suite of Ironman marketing armour. But there could well be those with marketing operations superpowers already in your team.
Our thanks to Stewart for taking the FSMarTech Leaders hot seat and sharing his vision.