FSMarTech Leaders: Stewart Conway

by | 30 Jun 2021 | Asset Management, Management

Stewart Conway FSMarTech Leaders Thumbnail

It’s an exciting time to be a leader in marketing operations. Not just because of the amount of tech at our fingertips, but also the opportunity to move marketing from a supporting function to strategic asset.

Stewart Conway brings his own background in high-performance sports coaching and training to add creativity and discipline to his Central Marketing team at BMO Asset Management.
He’s developing a centre of excellence for the marketing function and nurturing the next generation of financial services digital leaders. Not just thinking about best practice, but looking forward at ‘next practice’.

How do you develop experts in managing and delivering change? How do you combine the people, process, and tech to meet the business vision, strategy, and goals?

Not everyone could strap into Stewart’s vision of an exoskeleton suite of Ironman marketing armour. But there could well be those with marketing operations superpowers already in your team.

Our thanks to Stewart for taking the FSMarTech Leaders hot seat and sharing his vision.


Related Posts

FSMarTech Leaders: Dave Bunce and Cole Mason

FSMarTech Leaders: Dave Bunce and Cole Mason

The role of the marketer continues to develop at pace with additional focus on insight, analytics, behaviours, and performance. Long gone are the days of suggesting that 50% of your marketing budget is wasted, but you’re not sure which 50%. Transparency and ROI is...

FSMarTech Leaders: Colin Bennett

FSMarTech Leaders: Colin Bennett

In our latest FSMarTech Leaders session, Andrew Scott of White Marble Marketing describes a “rollercoaster ride through a whole bunch of topics”. What else would you expect from a conversation with Colin Bennett, Head of Digital Distribution at GAM Investments? A...

Marketing Operations in 2021

Marketing Operations in 2021

In recent years technology has changed the way we deliver marketing, leading to the development of the Marketing Operations function and specialists. But what MOPs really does is still matter of debate. The role is certainly still developing. At first glance, you...


Submit a Comment