A lot has changed in eleven years of marketing at Allianz. In the latest in a series of fireside chats, Andrew Scott talks to Tom Hughes, Global Head of Digital Marketing and Operations at Allianz Global Investors, about some of the changes and key challenges delivering a global web presence.
We spend a lot of time talking about technology, but making sure that people and process get a similar allocation of our time is key.
Marketing teams rarely have unlimited resources so how do you do more with less? Understanding how technology works and ways it can deliver efficiency is key.