FSMarTech Leaders

Each month we chat to leaders in the world of financial services marketing, marketing operations, martech and fintech. Would you like to be in the hot seat? Host a session? Or suggest a leader in the space to approach?

DAVE BUNCE & COLE MASON

CEO AND HEAD OF DIGITAL STRATEGY

The role of the marketer continues to develop at pace with additional focus on insight, analytics, behaviours, and performance. Long gone are the days of suggesting that 50% of your marketing budget is wasted, but you’re not sure which 50%. Transparency and ROI is paramount.

In the latest issue of FSMarTech Leaders we spoke to Dave Bunce and Cole Mason at Morphio, covering the development of CMOs, digital transformation, artificial intelligence and even hypnopedia.

COLIN BENNETT

HEAD OF DIGITAL DISTRIBUTION, GLOBAL, GAM INVESTMENTS

A background in mechanical engineering and business management. A project manager, programme manager, technician and marketer at GAM Investments and now leading their global digital distribution. Highest level qualifications in both marketing and IT. In Colin’s own words, “it’s been an interesting ride”.

So, from improving the client interface to global services; artificial intelligence to governance; intrapreneurial mindsets to phygital; and ultimately some very sound advice on keeping your martech stack simple and focussed, there is something for everyone in this session.

STEWART CONWAY

HEAD OF CENTRAL MARKETING: DIGITAL, CONTENT & SALES ENABLEMENT,
BMO ASSET MANAGEMENT

Stewart brings his own background in high-performance sports coaching and training to add creativity and discipline to his Central Marketing team at BMO Asset Management.

He’s developing a centre of excellence for the marketing function and nurturing the next generation of financial services digital leaders. Not just thinking about best practice, but looking forward at ‘next practice’.

Tom Hughes

GLOBAL HEAD OF DIGITAL MARKETING & OPERATIONS,
ALLIANZ GLOBAL INVESTORS

A lot has changed in eleven years of marketing at Allianz. In the latest in a series of fireside chats, Andrew Scott talks to Tom Hughes about some of the changes and key challenges delivering a global web presence. 

As the global head of digital and operations, how does Tom measure success in his role? How does he empower local teams to deliver effective marketing? What sectors does he look at to improve the overall digital experience at Allianz?

Carlos Doughty

FOUNDER AND CEO, MARTECH ALLIANCE

In the latest in a series of fireside chats, I had the pleasure of talking to Carlos Doughty, CEO and Founder of MarTech Alliance, to understand more about key elements of martech and the marketing operations role.

Marketing Operations is not just about martech management and the marketing stack. It’s driving efficiency and effectiveness; delivering return on investment; enhancing campaign management; improving customer experience; enhancing workflows; a better return on time; and so much more.

And nobody is doing more to enhance our understand than Carlos. My thanks to Carlos for sharing his time and knowledge with the FSMarTech community.

Scott Brinker

CHIEF MARKETING TECHNOLOGIST, CHIEFMARTEC.COM

We were delighted to have Andrew Scott and Scott Brinker in conversation for the first of our FSMarTech Leaders fireside chats.

“If you’re a CMO right now you’ve got a quite a tough job. Not only are you a CMO in the sense that you look after marketing, but actually you’re probably almost a CIO thinking about information. You’re a CTO because you’re making technology choices. You’re probably a customer officer and an experience officer too. It’s getting tougher.”

“What we now expect CMOs to be responsible for is kind of ridiculous. Is there any human being on the planet that actually does all of this stuff at that level? If so, I would like to meet you!”