Leveraging Artificial Intelligence in Financial Services Marketing

by | 17 Jun 2021 | Data

Data Science

The financial services industry has recognised the power of artificial intelligence and machine learning, through uses in security, automated processes, and algorithmic trading. But what kinds of impact can it deliver for your financial services marketing?

Can AI accurately predict the performance of your marketing strategy using historical data and create real-time suggestion on allocation of channel spend?

Can AI maximise your marketing ROI given shifts in budget and real-time changes in the effectiveness of each channel?

Can AI be used to quickly to separate customers into similar groups based on common characteristics and devise strategies for each group at a larger scale?

Can AI intelligently deliver the right messages to customers at the right time, to improve retention?

Can AI eliminate wasted ad spend and determine which opportunities are worth pursuing?

The answer to all these questions is ‘yes’.

And surprisingly with your current data and rapidly at incredible value.

As a financial services marketer you will have your own challenges. You will also be asked to ‘do more with less’ faster and react rapidly to change.

AI can help you do that.

Adopting AI into your marketing strategy doesn’t have to be daunting. And it doesn’t demand huge investment cost.

Are you interested in seeing how and with the benefit of no risk? Our partners Perfect Virtual and software provider Aible, will deliver your own personal one-to-one ‘satisfaction guaranteed’ AI project. If you don’t see and agree positive value from the project in 30 days or less, then there’s nothing to pay.

For further details, please contact Jordan Richard.

 

 

 

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