The Riverside Group
A Riverside programme is a very effective concept to write profitable risk business in the current macro-economic circumstances. Instead of cost-intensively hunting for new business, Riverside’s approach to increase the penetration rate of the existing client base is cost-saving, generates high margins and increases long-term customer loyalty.
EFFECTIVE CUSTOMER COMMUNICATION IN THE DIGITAL AGE
How can every insurance company build strong relationships and better business through effective customer communications? Alan Mooney, CEO of Riverside shares their report on building insurance business and profits through effective customer communication in the digital age. Chapters include:
1. Personalised customer communications – the profitable future of insurance marketing
2. How the growth in digital data can boost profitable customer communication
3. Building profits through personalised communication: how it works
4. Be sure to involve your intermediaries – and build their loyalty too
5. Building profits through effective customer communication – how to get started
BEHAVIOURAL ECONOMICS: DRIVING REVOLUTIONARY RESULTS FOR THE INSURANCE INDUSTRY
As insurance professionals, we tend to view the world rationally. To a large extent, our industry is based on carefully measuring risk and presenting product benefits using sound empirical value.
But as consumers, there’s a degree of irrationality in every choice we make. That’s why insurance, despite being based on such rational principles, often has to be “sold and not bought” – as the old adage goes.
It’s also why investors tend to buy when the market is high and sell when it’s low. And why millions of working people continue to underfund their retirement savings – despite often being exposed to the very rational warnings against that.
Features & Benefits
More sales to existing customers. Converted response: 10%-20% plus
Riverside’s management team has run hundreds of successful campaigns for insurance companies around the world. Our programmes deliver strong sales results, through being totally relevant to the audience in every case.
Improved retention. Lapses reduce by 12%-30%
By offering relevant additional cover to your existing customers, you can reduce lapse rates on policies they already hold – even if they choose not to take the upgrade offer. We have proved this time and again in our campaigns over the years.
Better perception and Increased loyalty from customers AND intermediaries
LOYAL CUSTOMERS, HAPPY INTERMEDIARIES
Beyond generating higher sales and increasing customer retention, working with Riverside can improve the relationships that insurance companies have with customers and intermediaries.
Director, The Riverside Group
Today, Riverside comprises a team of professionals with extensive international experience across a range of disciplines – including Marketing, Actuarial, Data Analytics and Management, Client Servicing, Creative Development, Project Management and Results Analysis. Our combined experience extends to over 100 insurers in more than 30 countries around the world.
Tel: +31 (0) 20 218 4170