The Riverside Group

RiversideGroup
Riverside helps insurance companies unlock hidden value in existing customer bases. We were formed in Amsterdam in 2005. Since then, we have delivered outstanding results for dozens of insurance companies across Europe and South America – including many of the industry’s leading players. Our programmes offer targeted upgrade and cross-sell policies to precisely selected customers – based on Riverside’s unique analytical approach. We always share the marketing costs with the insurers we work with; often supported by a reinsurance arrangement with our partner, Swiss Re. This means that we can only be successful if you are successful too.

A Riverside programme is a very effective concept to write profitable risk business in the current macro-economic circumstances. Instead of cost-intensively hunting for new business, Riverside’s approach to increase the penetration rate of the existing client base is cost-saving, generates high margins and increases long-term customer loyalty.

Ulrich Bernhard

Vice President Client Markets, Swiss Re

Insights

EFFECTIVE CUSTOMER COMMUNICATION IN THE DIGITAL AGE

How can every insurance company build strong relationships and better business through effective customer communications? Alan Mooney, CEO of Riverside shares their report on building insurance business and profits through effective customer communication in the digital age. Chapters include:

1. Personalised customer communications – the profitable future of insurance marketing
2. How the growth in digital data can boost profitable customer communication
3. Building profits through personalised communication: how it works
4. Be sure to involve your intermediaries – and build their loyalty too
5. Building profits through effective customer communication – how to get started

Artificial Intelligence

BEHAVIOURAL ECONOMICS: DRIVING REVOLUTIONARY RESULTS FOR THE INSURANCE INDUSTRY

As insurance professionals, we tend to view the world rationally. To a large extent, our industry is based on carefully measuring risk and presenting product benefits using sound empirical value.

But as consumers, there’s a degree of irrationality in every choice we make. That’s why insurance, despite being based on such rational principles, often has to be “sold and not bought” – as the old adage goes.

It’s also why investors tend to buy when the market is high and sell when it’s low. And why millions of working people continue to underfund their retirement savings – despite often being exposed to the very rational warnings against that.

Features & Benefits

More sales to existing customers. Converted response: 10%-20% plus

MORE SALES
Riverside’s management team has run hundreds of successful campaigns for insurance companies around the world. Our programmes deliver strong sales results, through being totally relevant to the audience in every case.

Improved retention. Lapses reduce by 12%-30%

BETTER RETENTION
By offering relevant additional cover to your existing customers, you can reduce lapse rates on policies they already hold – even if they choose not to take the upgrade offer. We have proved this time and again in our campaigns over the years.

Better perception and Increased loyalty from customers AND intermediaries

LOYAL CUSTOMERS, HAPPY INTERMEDIARIES
Beyond generating higher sales and increasing customer retention, working with Riverside can improve the relationships that insurance companies have with customers and intermediaries.

Contact
Bill Gilbert

Bill Gilbert

Director, The Riverside Group

Today, Riverside comprises a team of professionals with extensive international experience across a range of disciplines – including Marketing, Actuarial, Data Analytics and Management, Client Servicing, Creative Development, Project Management and Results Analysis. Our combined experience extends to over 100 insurers in more than 30 countries around the world.

Web: https://www.riversidegroup.nl/

Tel: +31 (0) 20 218 4170

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