The financial services landscape has transformed in recent years from being conservative to a sector characterised by change. Tech and shifting consumer behaviour are driving the change, forcing institutions to take on new marketing strategies and tactics to differentiate their brand. In a time where financial products and terms are easily copied, communication is key to create brand loyalty and love. Go beyond transactions
Finances affect people’s lives deeply. Therefore, to stay trustworthy and relevant for the consumers, financial services must go beyond mere transactions. By addressing the individual customer’s concerns, hopes, and dreams with relevant and personalised communication throughout the customer lifetime, loyal and valuable relationships are built.